top of page
wellness.jpeg

Hoop Hustle Flow
More Than Just Events, It’s a Lifestyle

We bring people together through active, unforgettable experiences.

We are a non-traditional play based wellness brand on a mission to foster adventure, confidence and community through active lifestyle experiences, near and far.

Our Story: 

Hoop Hustle Flow is all about embracing life with energy and positivity.

Founded with the passion for creating lively and engaging events, Hoop Hustle Flow started as a way to bring people together through fitness and fun. Born from the love for the outdoors and the beachside vibes, our events are designed to not only energize the body but also lift the spirit. We believe in the power of community, in the freedom of the sea, and in living life to the fullest.

Whether you're looking for an active way to unwind, a challenge to push your limits, or simply a day out with friends and family, Hoop Hustle Flow is here to provide it all. Our team is made up of fitness enthusiasts, event planners, and people who truly believe in the power of movement to bring people together.

IMG_9134 2.JPG

Our Mission and Values

At Hoop Hustle Flow, we strive to make every event a meaningful experience. Our mission is simple: to create active events that bring people together and help them connect with themselves, others, and the environment. We are passionate about creating an inclusive, energizing atmosphere that makes every participant feel like part of the family.

Community

We believe in the power of connection—whether you're attending a corporate team-building event, joining our fitness classes, or participating in a casual beach day.

Energy

Every event is designed to leave you feeling energized, uplifted, and inspired.

Seaside Vibes

We are all about enjoying the outdoors—bringing the best of the seaside to our events, products, and experiences.

Empowerment

Our goal is to inspire people to move, grow, and reach their fullest potential—physically and mentally

Meet The Founder

My name is Joy Dean

Joy is a dynamic entrepreneur with over 20 years of experience in advertising and a proven track record in launching successful startups across the UK Europe.

 

As a 200-hour certified yoga teacher and a passionate wellness advocate, she champions play-based approaches to health and beauty. Additionally, she is a clean beauty ambassador for Sun Tropic  and brings her vibrant energy to life as a professional roller skater and hula hooper.

 

Joy is dedicated to curating, elevating, fixing crowns and inspiring others, ensuring that everyone feels confident and empowered in their own unique way.

IMG_4635 3.heic

Why Choose Hoop Hustle Flow?

1

Vibrant, High-Energy Events

Our events are designed to be lively, engaging, and full of energy—perfect for anyone looking to break a sweat, have fun, and meet new people.

2

Beach Retreats

Take in the fresh air, the beautiful coastline, and the relaxed atmosphere. Our events take place at stunning seaside locations that add to the experience.

3

Customisable for All Needs

Whether you're a business looking for team-building or an individual seeking fitness fun, we offer packages that cater to everyone’s needs.

in the ring.jpg

SKATERBOOTY©

SkaterBooty is our body positive activewear brand and global apparel arm of the Hoop Hustle Flow lifestyle. 

Clients & Collaborations

Cockicorn-Landing.png
Bloom logo.png
HOV.png
skatelovebcn.png
phd.png
HackneyHalfLogo.png
Festiva6.jpg
playtone.png
mediacom-logo.jpg
in.png
OM-London-small.png
rrg.png
OMD.jpg

Hoop Hustle Flow

Join the movement and follow us on social media for all the latest updates, events, and seaside
inspiration!

  • Instagram
  • Facebook
  • YouTube

Copyright HOOP HUSTLE FLOW 2025
Company number 13368469
All Rights Reserved

Website Designed By Digital Davina Designs

bottom of page